"Ladbrokes is the UK’s most recognised sports betting brand. Over a 3 month period both the Ladbrokes and Coral brands went through an extensive rebrand, I actively and proudly took part the that rebrand. We needed a brand purpose that helped make the iconic red betting brand relevant to a modern audience. By digging deeper we discovered that they love being part of occasions big and small, World Cups to Gold Cups, and are with the real fans all the way from the build up to the post-game wind down. So we built their purpose around this. The results are impressive: Fastest growing brand in the category. Category leading ad recall and likeability, and significant increases in consideration, usage and share of wallet. "
