"Towards the end of 2019, I worked as an SEO consultant for Cowrywise - a savings and investment platform for Nigerian millennials. I was responsible for developing an SEO-focused content creation process to increase the site’s visibility and reach via search engines. The strategy was to fix all issues preventing its website from ranking well in search and use its blog content optimised for long-tail keywords to drive short-tail keywords in SERPs. To achieve this, I worked with Cowrywise’s content team to edit previous blog posts and create new ones for visibility in search. I also worked with its design and engineering team to fix issues hindering its website’s pages from ranking properly. Within 3 months, Cowrywise’s search traffic grew by 70% and this traffic helped drive adoption of its iOS and Android apps. Here are links to Cowrywise’s website and blog. https://cowrywise.com https://cowrywise.com/blog"