As Design Director at Magic Leap, I spearheaded a branding summit, with the executive team and key stakeholders participating. I led brand discovery activities, which helped reveal the intrinsic qualities of the brand, and distilled them into brand values, achieving consensus among stakeholders. From there, I developed Magic Leap's brand identity and brand guidelines. Leading a team of internal designers and external vendors, I applied the brand and guidelines across a broad spectrum of media, including Magic Leap's award-winning website, packaging design, brand and on-device font, print and digital collateral, logos, swag, exterior signage, branding of physical product, trade show graphics/elements, augmented reality experiences, flagship interior designs.
I have a near 100% rating score on Upwork for my work on illustrations for children. I can guarantee you great results in a timely and efficient manner.
I will hit the ground running, ensuring that things will be done with my strong organizational skills,
I am a hands-on idea generator that brings an innovative approach to your projects.
I am multilingual and I bring more than 25 years of experience from print design and publications.
I do architecture with a twist and have deep passion for sustainability.
I am an efficient problem solver that will strive for excellence in all aspects of your projects.
I believe in happiness, and I am curious about everything that is new. Highly self-motivated.